Advertise with ACSA
ACSA's publications offer opportunities to advertise your business, programs, services and products, as well as open employment positions. Learn how ACSA can help you reach an audience of school administrators throughout California.
Display ads for your company, product, program or service appear in ACSA's informative weekly newspaper.
Display ads for your company appear in ACSA's award-winning magazine, published five times a year.
Make your advertising dollars count! Display ads in EdCal are an affordable and effective way to promote your business.
EdCal is ACSA's weekly association newspaper, sent to more than 17,000 members and subscribers in California.
Products, programs and services advertised include degree programs, school improvement methods, events, software, publications and more. These ads reach school administrators making millions of dollars in purchasing decisions every year.
Be sure to check out our new responsive digital edition and look for more opportunities for online advertising coming soon.
Rate Card and Calendar
To place a job ad in EdCal, please visit our Career Center. See ad rates, options and policies.
Leadership Magazine Ads
Leadership Magazine provides in-depth information about the most critical issues facing school leaders today. The award-winning magazine is sent to 17,000 ACSA members, as well as other decision-makers who subscribe.
Our surveys show that readers pass along their issues of the magazine to at least two other colleagues, making our readership more than 55,000 educators. The magazine is published five times a year, and each issue has a specific focus. Articles are written by education practitioners and other experts.
Take advantage of this opportunity to reach school leaders through one of the most respected publications they read.
Rate Card and Current Themes
For more information about advertising in Leadership, contact sales rep Diana Granger at or 530.642.0111.
Circulation & Readership
Circulation & Readership
More than 17,000 ACSA members receive EdCal and Leadership magazine throughout California. In addition, surveys have reported a pass-along readership of more than 55,000 educators, including district and county office and school site staff.
The school leaders who rely on our publications for information to get their jobs done are the people who hold the purse strings, making decisions to purchase products required for the operation of school systems and seeking out the most current, effective solutions for K-12 education.
EdCal and Leadership are also available in a fully responsive digital format, receiving as many as 2,000 views a week. Article pages, including ads, are fully shareable, and receive an average of 30 social shares per week across both publications.
- EdCal average weekly views per issue: 1,300
- Leadership magazine average weekly views per issue: 600
Who Our Readers Are:
- Co-administrators (vice/assistant principals)
- Superintendents of schools
- Assistant/deputy superintendents
- Business Services and Human Resources professionals
- Curriculum and Instruction, Special Education and Pupil Services administrators
- Student and retired administrators
- Associate members, including businesses and educational groups
- Professors of education
- Confidential and classified staff
- Teachers, educational consultants and university libraries