Social Media Toolkit

Social media has recreated, digitally, the earliest forms of peer to peer communication - storytelling. Collectively, our tweets, Facebook posts, pins and videos work together to tell billions of people who we are and what we value at a global level. Social media uses the things we are passionate about as a basis for algorithms that quite literally shape our world. No one will tell your story as well as you do. Below you will find tools and resources from ACSA, our legal partners, and others to help you navigate the uses and potential pitfalls of social media in your school site or district. Feel free to contact ACSA's Social Media specialist Darcy Totten at with any questions you may have.

Social Media for Education Leaders


Helpful How-To's

Download the following resources for how to set up various social media accounts and links for where to get a little support:

Download the following Legal Fact Sheet by Fagen Friedman & Fulfrost LLP:

Legal Fact Sheets

ACSA Accounts to Follow

ACSA Twitter Chats and Common Hashtags - Join Us!

ACSA hosts a monthly Twitter chat focused on women's leadership that is open to all with topics especially focused on issues pertinent to female education leaders. Join us on the last Tuesday of every month at 7pm by following hashtag #LadiesWhoLead and talk to other women about issues that affect school leadership.

ACSA's sister organization the National Association of School Superintendents, hosts a chat for superintendents nationwide focused on social justice and the role of superintendents. Join us on the third Tuesday of every month using hashtag #SJsupts.

ACSA will host a monthly chat for Latina school leaders starting January 2018. Join in using the hashtag #LatinaLeaders.

ACSA is looking for a new co-host and partner for our #EdEquity chat focused on educational equity. If you or your organization is interested in getting involved, email Darcy Totten at

These are some of the hashtags ACSA uses and a few Twitter chats we love. Check them out & join the #edchats!


Tips, Tricks, and Tools


Sharing on Social: Tips and Tricks


Tools To Help You Shine

Do you want to make it easier for your community to share information, capture their attention, and make yourself heard online?

You can use a tool like Click To Tweet to make pre-written Tweets available with just a click. This can be useful as reminders for an upcoming event, a congratulations to a winning academic or athletic team, or even a way to distribute the school newspaper! You need to have a school or district Twitter account set up first. Then head to to get started. Don't forget to include a hashtag!

Another great tool is Canva which lets you design perfectly sized images, memes, announcements and more without Photoshop. You can set up a free account or pay for a business account that will offer additional resizing options and stock photos. Try it out at

Images matter on social media. Make sure you select high-quality, visually arresting images for your posts. There are a number of free stock sites out there, including Unsplash, which updates their stock weekly and is a great source for inspirational images and journalistic style photos of people.

Finally, consider using tools like Hootsuite, Buffer, or Tweetdeck to manage multiple accounts at once and preschedule your posts. Who has time to sit on social media all day anyways?

Showcasing Education Leaders and California's Students: Share Videos On Social Media

Why should school leaders embrace social media? Hear from one ACSA superintendent who knows...

Temple Grandin, a keynote speaker at the ACSA Every Child Counts symposium, sat down with ACSA communications staff to talk about the value of understanding different kinds of minds.

2016 Superintendents’ Symposium keynote Dr. Pedro Noguera is a Distinguished Professor of Education at the Graduate School of Education and Information Studies at UCLA and a dynamic voice in conversations about educational equity.

The 2017 Lead 3.0 Symposium in Redondo Beach featured a special keynote luncheon this year. A conversation between EdSurge CEO Betsy Corcoran and actor and education champion LeVar Burton.

Brian Radtke, former principal at Phoenix Secondary in Fresno Unified School District, holds a special bond with Isaac Daugherity. Isaac was homeless and alone at the age of 9. When he arrived at Phoenix Secondary, he had no reason to trust anyone and every reason not to. But in time, Principal Radtke earned Isaac's trust. With Radtke's help, Isaac is set to graduate in December and attend college next fall.

It only took one Facebook post to change the life of 17-year-old Cameroon native Jespa Awomah. Jespa was severely burned at 10 months old when he fell into an open cooking fire in his family’s home. He was not allowed to attend school due to his appearance, but a volunteer distributing educational materials in Cameroon was moved by his story and mobilized her community.

When Nicky Macchiavello was 17, the HS varsity soccer player suffered a traumatic brain injury, landing him in a medically-induced coma at Arrowhead Regional Medical Center for the next 2 ½ months. The Huntington Beach community rallied around Nicky, holding car washes, selling bracelets and hosting Go Fund Me sites to help with Nicky’s medical costs. It wasn’t long before Nicky was back at school and back on the soccer team (as captain!) with an incredible story that shines a light on the power of community, friendship and a positive attitude.

Abigail Rosales has spent most of her ten birthdays at Children's Hospital Los Angeles. Due to severe liver failure, Abigail is on the wait list for a full liver transplant. But you would never know about her medical condition given her incredible spirit and positive personality. In fact, she describes her life as "awesome".