EdCal is California’s only weekly education newspaper, read by more than 55,000 educators throughout the state. Ads in EdCal are an affordable and effective way to reach your audience.

California is the single richest school market in the United States. California school administrators make purchasing decisions involving more than $27 billion in products and services their schools and districts need each year. Add the cost of professional development and personal expenditures such as higher education, entertainment and travel, and that number increases dramatically.

EdCal’s average reader earns more than $65,000, and almost half of EdCal’s readers are principals or co-administrators. EdCal allows you to directly target potential customers throughout California's educational system.

Statewide and national education legislation coverage that appears weekly in EdCal generates wide readership among school executives because of its up-to-date analysis and commentary on legislation affecting education. This equals high visibility for your advertisements!

With the JobBoard, its weekly listing of job openings, EdCal is the preeminent resource for placement offices and personnel offices. Thousands of jobs are advertised annually, drawing readers from every level of education leadership.

Find out what products, programs and services are successfully advertised in EdCal