In public schools today, a comprehensive communication plan is a must. It takes time, energy and collaboration to develop a comprehensive communication plan. The best plans are often developed over time, not overnight. Quality communication plans include a concise message, targeted audiences, effective outreach and ongoing reviews and assessments.

Assisting educators in developing and implementing comprehensive communication plans furthers ACSA's mission. 

Download the guide for becoming your own best spin doctor and developing an effective communication plan. (Please note: this is a very large document and may take several minutes to download, depending on your internet connection.)

For more information contact Julie White, Assistant Executive Director of Communications, at jwhite@acsa.org or (916) 329-3832.