A series of five television ads was launched last week, signifying the expansion of the Yes on Proposition 30 campaign.
The ads highlight the facts about Prop. 30 – the only initiative that protects K-12 public schools and colleges from another $6 billion in cuts, and invests in the future of education.
The ads also point out the revenue generated by Prop. 30 would include strict accountability measures that ensure money will go to California’s classrooms.
Prominently featured in the new ads are California teachers who have witnessed firsthand the impact of $20 billion in cuts to schools in the last four years. On the ad “Teachers for 30,” ACSA Region 8 Presi-dent Erik Burmeister, billed as Principal of the Year for his 2012 ACSA award in the middle grades category, is featured, along with state Controller John Chiang and Gov. Jerry Brown.
California education leaders support Prop. 30 to stop the budget cuts and restore investment in students. “30 will restore funding for our schools and colleges, and prevent billions in new cuts,” Burmeister states in the ad.
Among other messages in the ads are:
• “As teachers, the last four years have been devastating for our schools and colleges. Thirty thousand teachers laid off. Music and art programs gone. Double-digit tuition hikes. Prop. 30 stops the cuts.” – 2012 Teacher of the Year Tom Collett.
• “As state controller, my job is to watch the money. I support Prop. 30 because it means no more school cuts, with strict accountability. Sacramento politicians can’t touch the money, and Prop. 30 requires annual audits posted online for everyone to see.” – Controller John Chiang.
“It’s time to stop the cuts and invest in our future. Prop. 30 will restore funding for schools and prevent billions in cuts this year. And Prop. 30 has tough accountability to make sure money goes to the classroom, where it belongs. Join me. For our students and California’s future. Yes on 30.” – Gov. Jerry Brown.
Voters hear directly from Brown in two of the five spots, noting the importance California’s schools and colleges have in building the California dream. The ads can be viewed online at www.youtube.com/user/YesOnProp30.
In addition to the new ads, Prop. 98 architect John Mockler has released an analysis of Prop. 30 in which he concludes the loss of Prop. 30 “would decimate basic school funding, and further, Prop. 30 provides substantially more funds for K-12 schools from 2011-12 to 2016-17 than Prop. 38.”
Mockler crunched the numbers and found Prop. 30 provides $6.3 billion more in revenue to schools from 2011-12 through 2016-17. After 2016-17, he said, a slight fiscal advantage in the range of $1.5 to $2.5 billion accrues to Prop. 38.
“Proposition 30 constitutionally appropriates all revenues gained from the temporary taxes to Proposition 98 and to K-12 school districts, county offices of education, charter schools and community colleges,” Mockler said. “Neither the governor nor the Legislature has discretion over the use of these funds.”
For more information on the Yes on Prop. 30 campaign, visit www.acsa.org/election.